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Launching a new book is an exciting moment, and one of the best ways to spread the word is through local media. Whether it’s your hometown newspaper, community radio station, or regional magazine, local outlets love sharing stories about local talent. The best part?...

As an author, the journey to success doesn’t end with publishing your book. In fact, it’s just the beginning of an exciting adventure - one that requires strategic marketing to reach the right audience and create lasting impact. This is where your publisher’s tailored...

When it comes to promoting your book, your press release kit can make a lasting first impression. It’s the go-to resource for journalists, bloggers, and influencers who may want to feature your work. A well-organized kit saves them time, presents you professionally,...

Creativity doesn’t exist in isolation; it thrives on connection. Some of the most profound sparks of inspiration come from experiencing other forms of art—paintings, music, film—that touch the soul and ignite fresh ideas. Whether you’re a writer, painter, musician, or...

Social media isn’t just about posting—it’s about creating conversations, connections, and community. For authors, Facebook and Instagram (Meta’s key platforms) are powerful tools to build reader loyalty, promote books naturally, and connect authentically. Here are six...

The holidays are often painted as a season of togetherness, warmth, and celebration. But for many writers, this time of year can also amplify feelings of loneliness. Whether it’s because of the solitary nature of writing, physical distance from loved ones, or unmet...

In today’s digital-first world, live streaming is one of the most powerful ways authors can sell books directly to readers. Platforms like Facebook Live and Instagram Live (both under the Meta umbrella) give you a stage to showcase your personality, build trust with...

Learn how to set up and maintain strong author profiles on Meta (Facebook and Instagram) to connect with readers, build your brand, and boost book sales. In today’s digital age, your author profile is more than just a social media account - it’s the front door to your...

Writing often feels like a solitary voyage, with authors charting their course through motivation, momentum, and creativity. Yet, even the most dedicated writers can find themselves facing a daunting challenge: writer's burnout. This condition, marked by mental...

In this guide, we explore the dynamic world of author branding on Facebook, offering actionable steps and strategies to amplify your online presence and connect with your audience. Establish Your Author Page: Set up a dedicated Facebook Author Page to showcase your...

Becoming an author is a rewarding journey, but many writers wonder: How do I actually make money from my work? The answer lies in a combination of writing consistently, starting your marketing early, staying patient with the sales process, and actively building your...

Organizing a group book signing event can be a powerful way to increase visibility for authors and create a memorable experience for attendees. Here’s a step-by-step guide to organizing a successful event that maximizes your marketing efforts.1. Define the Goal and...

Creating your first marketing video as an author can be a game-changer in promoting your book and building your brand. In today's digital age, video content is highly engaging and effective in reaching a wider audience. Here’s a step-by-step guide to help you create...

Publishing a book is an exciting milestone, but it also requires careful financial planning to ensure your efforts lead to success. Whether you’re self-publishing or working with a small press, creating a realistic budget helps you make the most of your resources....

Finishing the first draft is a major milestone in any author’s writing process. But what follows is equally important—it’s the editing phase. Some writers look forward to tearing their manuscript apart, cutting and reorganizing, adding and deepening. Others find the...

As an author, your marketing journey is not just about creating content; it's about leveraging the existing assets in creative ways to continually engage your audience and attract new readers. From fan art and comments to behind-the-scenes glimpses and character...

The emergence of eBooks has revolutionized the way we consume and create written content. This digital format offers a plethora of advantages for both readers and authors, contributing to a more accessible, convenient, and sustainable literary experience. In this...

You’ve poured your heart into your book, finalized the cover, and hit “publish.” But now comes the big question: how do you get people talking about it? One of the most powerful tools in your marketing toolkit is your press release kit, and when used strategically, it...

Social media can feel overwhelming, especially when you’re trying to balance writing, marketing, and everyday life. The good news is that you do not need to post constantly or reinvent the wheel to connect with readers. With a few creative ideas and a bit of...

Writing nonfiction requires a separate set of skills compared to writing fiction. Because non-fiction is based on fact, real events or people, and objective information, the writing often includes outside sources—comments or insight from experts to support the book’s...