There’s no better time to begin laying the foundation for your book’s success. Whether you’re in the early stages of writing or preparing to publish, now is the perfect moment to start building awareness and connection. By involving others in your journey early, you’ll generate interest and support long before your book is available – making your launch smoother and more successful.
One powerful tool at your fingertips is video. A short video offers a personal way to connect with potential readers and build excitement. Whether you’re introducing yourself, sharing a behind-the-scenes glimpse of your writing process, or teasing a scene from your book, video helps make your story – and your personality – come to life.
Here’s a quick, step-by-step guide to help you create a video and post it on Facebook. (We’ll assume your account is already set up.)
Step-by-Step: How to Post a Video on Facebook
Step 1: Plan What You’ll Share
Choose a simple topic that gives viewers a reason to tune in. Examples include:
- A brief intro to your book or writing journey
- A short excerpt reading
- A look at your writing space or process
- An update on your progress
You don’t need a full script, but a rough outline helps. Jot down the key points you want to hit, and practice a couple of times so you feel comfortable.
Step 2: Record Your Video
Use your phone or another recording device. For best results:
- Prop it on a steady surface or tripod
- Face a window or use a light source to brighten your face
- Choose a quiet, uncluttered background
- Speak clearly, look into the camera, and let your personality shine
Mistakes are normal – don’t aim for perfection. Natural and real is what connects.
Step 3: Edit If Needed (Optional)
You can keep it simple or polish it slightly using tools like iMovie, InShot, or Adobe Rush.
- Trim awkward pauses or extra footage
- Add text overlays or smooth transitions if desired
- Consider adding captions for accessibility and to reach viewers watching without sound
Step 4: Upload to Facebook
- Open the Facebook app and log in if needed
- Tap “What’s on your mind?”
- Choose Photo/Video and select your video
- Write a brief, engaging caption that sets the scene
Example caption:
“Here’s a sneak peek of my upcoming novel! Can’t wait to hear what you think of this scene. #AuthorLife #BookPreview” - Add tags and relevant hashtags like:
#WritingCommunity #BookLaunch #BehindTheScenes - Tap Post
Extra Tips for Maximum Impact
- Be consistent – Share updates regularly to stay on people’s radar
- Ask for engagement – Encourage viewers to comment or share
- Keep it short – 1–3 minutes is ideal
- Be you – Your genuine enthusiasm will do more for your marketing than any fancy effect
Starting small now builds momentum for later. With just a few short videos, you can create lasting connections with future readers and make your book launch feel like a celebration – not a scramble.
Let’s get your first one posted!