As an author, your marketing journey is not just about creating content; it’s about leveraging the existing assets in creative ways to continually engage your audience and attract new readers. From fan art and comments to behind-the-scenes glimpses and character profiles, every piece of content holds the potential to be repurposed and repackaged into something fresh and compelling. In this blog post, we’ll explore how you can breathe new life into your marketing efforts by reusing existing materials.
1. Fan Art and Comments: Celebrate Your Community
Fan art and heartfelt comments from your readers are treasures that deserve to be showcased. Consider creating a dedicated space on your website or social media platforms to feature fan art and highlight positive comments. This not only fosters a sense of community among your readers but also serves as powerful social proof for potential fans.
2. Pre-recorded Q&A Videos: Connect with Your Audience
Engage with your audience by hosting pre-recorded Q&A sessions using questions provided on social media posts. Compile a list of frequently asked questions or select intriguing queries from your followers, then record your responses in a series of short videos. Share these videos across your social channels to provide valuable insights into your writing process, inspirations, and upcoming projects.
3. Behind-the-Scenes Exclusives: Invite Readers into Your World
Offer behind-the-scenes glimpses into your author journey by documenting moments like signing copies to be shipped directly to fans or hiding signed copies in-store for lucky readers to discover. Share these experiences through blog posts, social media updates, or even live streams to give your audience a sneak peek into the personal side of being an author.
4. Graphics of Key Quotes: Make Your Words Visual
Transform key quotes from your books into visually striking graphics that can be shared across social media platforms. Use tools like Canva or Adobe Spark to design eye-catching graphics that capture the essence of your writing and resonate with your audience. These graphics serve as powerful teasers that entice readers to explore more of your work.
5. Character Profiles and Interviews: Bring Your Fictional World to Life
Delve deeper into the world of your fiction works by creating character profiles and conducting character interviews. Share insights into your characters’ backgrounds, motivations, and personalities through blog posts, social media updates, or exclusive content for your newsletter subscribers. Engage your audience by inviting them to connect with your characters on a deeper level.
6. Use Testimonials and Reviews in Email Campaigns
Gather the best testimonials and reviews from your readers and include them in your email campaigns. Highlighting positive feedback not only builds credibility but also encourages potential readers to purchase your book. You can create a series of emails, each featuring a different testimonial or review.
Repurposing marketing items like fan art, comments, Q&A videos, behind-the-scenes exclusives, graphics of key quotes, and character profiles/interviews is not just about recycling content; it’s about harnessing the power of storytelling to create meaningful connections with your audience. By breathing new life into existing assets, you can continue to engage your readers, attract new fans, and build a vibrant community around your work. So, embrace the art of repurposing and unlock the full potential of your marketing efforts!