Social media can feel overwhelming, especially when you’re trying to balance writing, marketing, and everyday life. The good news is that you do not need to post constantly or reinvent the wheel to connect with readers. With a few creative ideas and a bit of consistency, you can build an online presence that feels authentic and engaging. Here are ten content ideas every author should try.
1. Share Your Writing Journey
Readers love seeing the person behind the book. Post about your writing process, how you got started, or what inspired you to become an author. You might share a photo of your writing space or a behind-the-scenes look at your notes or outline.
2. Post Short Excerpts or Favorite Lines
Give followers a taste of your writing by sharing a few sentences from your book. Choose lines that spark curiosity or emotion. Add an eye-catching background image or simple graphic to make the text stand out.
3. Introduce Your Characters
Create short posts that introduce your main characters. Share interesting details about their personalities, motivations, or backstories. You could even write a “character Q&A” post where your character answers fun questions.
4. Highlight Your Book’s Setting
Whether your story takes place in a real city or an imagined world, help readers visualize it. Share photos, maps, or short descriptions that capture the mood and atmosphere. If your setting is based on a real location, include personal photos or fun facts about your research.
5. Celebrate Reader Reviews
When a reader leaves a positive review, thank them publicly. Post a quote from the review (with permission if needed) and express your gratitude. Showing appreciation encourages others to share their thoughts as well.
6. Share Writing Tips or Lessons Learned
You do not have to be a writing coach to share insights. Talk about what you have learned through your writing journey. Offer simple tips, productivity hacks, or lessons from publishing your book. These posts often perform well because they are both relatable and useful.
7. Host a Q&A Session
Invite your followers to ask questions about your book, writing habits, or upcoming projects. You can answer in real time through a live video or respond in a follow-up post. It is a great way to connect directly with your audience and build trust.
8. Post About Book Milestones
Celebrate your wins, big or small. Share moments like finishing a draft, signing a publishing contract, or hitting a sales goal. When followers see your excitement, they’ll want to celebrate with you.
9. Recommend Books You Love
Authors who support other authors build stronger connections within the writing community. Share books you’ve enjoyed or authors who inspire you. This shows that you’re a genuine reader, not just a marketer for your own work.
10. Show Your Personality
Not every post needs to be about writing. Share a photo of your pet, a favorite quote, or something from your daily life that inspires creativity. Readers connect more easily when they see the human side of an author.
Social media should feel like an extension of who you are, not a chore. Focus on being authentic, consistent, and open to interaction. Try one or two of these ideas each week and see what resonates most with your followers. Over time, you’ll build a loyal community that not only enjoys your posts but also looks forward to your next book.