How to Outline Your Novel: A Plotter’s Guide

Oct 16, 2024

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Writing a novel is a daunting task, and it may feel overwhelming to take the myriad of ideas, characters, and details in your head and put them to paper (or screen). For many writers, this is where an outline comes in handy. Outlines are like road maps, helping authors navigate their story, keeping them on the right track, and allowing them to see where they’re going.

Plotting vs. “Pantsing”

Writers often fall into one of two categories when it comes to how they approach the writing process. Plotters plan and outline their stories in advance. They find value in knowing what will happen in the story, and are motivated by the structure plotting gives them. On the other hand, Pantsers (those “flying by the seat of their pants”) work without the use of an outline. These writers enjoy discovery through the writing process and feel outlines are too stifling to their creativity. Somewhere in the middle are Plantsers, who are a combination of both methods.

Pros and Cons of Outlining

Like any writing approach, there are advantages and disadvantages to plotting your novel in advance. Let’s take a look:

Pros:

  • Helps keep the story on track and prevents from going off-topic
  • Allows you to see the big picture
  • Helps you stay organized, knowing what goes where
  • Can prevent writer’s block

Cons:

  • Can feel too mechanical or formulaic (less creative and free-flowing)
  • Writers may feel prevented from straying from outline
  • Takes time up front to create instead of just sitting down to write

Types of outlines

If you decide you want to outline your novel before writing, be aware that there are many types of outlines–not all plotting is the same! Some writers have a strong preference for one approach over another, while other writers bounce between styles depending on the project. Using the outline method that feels right for you is important. Here are 5 common types of outlines:

1. Synopsis

A synopsis is a summary of the entire book, typically in 1-2 pages (Yes, you read that right: whittling down 80K words into no more than two pages). Many authors write synopses after they finish their book as part of the literary agent querying process. Pro Tip: keep your synopsis handy to use in marketing with your completed book. However, it is also a method for pre-writing, which will help you determine the most critical plot points. If they don’t fit within the 1-2 pages, consider whether they belong in the novel at all.

2. Chapter summaries

As the name suggests, this method of outlining has the author write a summary for every chapter of the book. These can be as simple as bullet points or full-page summaries. You can then move chapters around to see where they best fit in the overall narrative.

3. Snowflake method

Coined by Randy Ingermanson, the idea is based off of the shape of a snowflake, where the detail gets finer at the edges. In this approach, you start with a central premise and gradually expand. First, summarize your book in one sentence. Then, broaden the idea to a paragraph. Then a page, etc. With each pass, you add more and more.

4. Mind maps

Unlike other outlining methods that contain sentences and paragraphs, a mind map is more visual. It’s set up like a diagram with a core idea in the center of a blank page and stems of details branching off. This approach is great for showing relationships and hierarchies.

5. Beat sheets

Beat sheets, commonly used in screenwriting, are story templates that highlight the main plot points (or “beats”). Each beat serves a specific purpose to the overall story, and using a beat sheet can help writers make sure they have each beat covered. A popular one among novelists is Jessica Brody’s “Save the Cat Writes a Novel.”

Ready to Outline? A Couple Things To Do Beforehand:

Create a one-sentence logline

A logline is like an elevator pitch–how you would explain your book to someone if you had only the few seconds in an elevator ride. It must be concise and clear, yet still enticing. Crafting a single-sentence summary is harder than you think! But it’s a critical step in framing the rest of the outline.

Expand in three major areas:

Once you have your logline, expand on it in the following areas. Be sure you’re very clear of these three elements before outlining, as a story cannot exist without them.

  • Characters: Who is your protagonist? What is their goal? What is their backstory?
  • Setting: Where does the story take place (location and time period)? How does the setting impact the story?
  • Stakes: What does the character(s) stand to lose? What obstacles will they have to overcome?

Let’s outline!

1. Start with major plot points in order

Jot down each of your major plot points in a few words or sentence. Be sure to determine the opening scene, inciting incident, series of obstacles, climax, and conclusion. Beginning your story in the right place is extremely important in hooking the reader from the first page.

2. Create scenes within each major plot point to flesh out the story

Once you have the major beats, fill in the holes with supporting scenes. Sometimes a plot point will be a single chapter, while other times it could stretch over several. Figure out how your character will go from plot point to plot point in a way that keeps the stakes high and pace moving.

3. Read and revise

When you’re finished outlining, re-read it with an eye for the following:

  • A clear beginning, middle and end
  • Enough to fill a full novel (word count, depending on genre)
  • Layered storylines (A-story, B-story…)
  • Characters who undergo change by the end

The Takeaway

Regardless which outline approach you choose, the key is to let it serve its purpose, which is to help you as a writer. Use one of the methods explained in this article, blend a few together, or create your own–that’s the beauty of writing! Then follow it as you bring your story to life.

How Do You Organize a Book Signing Event?

Organizing a book signing comes down to six steps: prepare your pitch, reach out to venues early, confirm your book supply, plan your promotional materials, promote the event across every available channel, and show up on the day prepared and ready to engage. Each step requires lead time, so starting at least six to eight weeks before your target date gives you enough runway to do it properly.

Planning Your Book Signing: Step by Step

Step 1: Prepare Your Pitch

Before contacting any venue, know what you are asking for and why they should say yes. A good pitch for a book signing is short and specific. It covers who you are, what your book is about, who reads it, and why a signing at their location makes sense for their customers. Bookstores and libraries are more likely to respond well to authors who come across as prepared and professional, not as someone figuring it out as they go.

If you have an advance reader copy (ARC), offer to send one ahead of your inquiry. Giving the venue a chance to read the book before committing adds credibility and shows you take the event seriously.

Step 2: Reach Out to Venues Early

Venue calendars fill up faster than most authors expect. Reaching out six to eight weeks in advance is a reasonable minimum. For holiday seasons or busy periods, give yourself more time. Independent bookstores, local libraries, coffee shops, and community centers are all worth considering depending on your genre and audience.

When you contact a venue, be specific about what you need: a table, a time slot, and any signage or setup support. The less guesswork you leave them, the easier it is to get a yes.

Step 3: Confirm Your Book Supply

Once a date is locked in, confirm immediately whether the venue will order and sell copies of your book or whether you are responsible for bringing your own. Never assume the venue will have books available. If you need to supply your own copies, order them well in advance through your publisher’s author discount program to avoid any last-minute delays.

Also clarify how sales will be handled on the day. Will the venue process purchases through their register, or will you be collecting payment directly? Knowing this ahead of time prevents confusion at the event.

Step 4: Plan Your Promotional Materials

Promotional materials do not need to be expensive to be effective. Bookmarks are the most practical option because readers actually use them. Business cards, small prints of your cover, or a simple postcard with your book details and website are all worth considering. If you have a QR code linking to your author page or a purchase link, including it on any printed materials makes it easy for people to find you after the event.

If the Launch+ Package is part of your publishing agreement, your 100 custom bookmarks with QR codes are already included and ready to use at exactly this kind of event.

Step 5: Promote the Event

Getting people to show up is its own project. Start promoting as soon as the event is confirmed, not the week before. A multi-channel approach works best:

  • Post about the event on your social media accounts with the date, time, location, and a clear call to action
  • Ask the venue to promote it through their own channels, website, and newsletter
  • Send a press release to local newspapers, community blogs, and radio stations
  • Create a Facebook event and share it in local community groups relevant to your genre or location
  • Tell friends and family early and give them the details they need to spread the word

It also helps to give potential attendees a sense of what to expect at the event itself. Our guide on what to expect at a book signing as a reader is useful context for first-time attendees and worth sharing in your promotional posts. For broader publicity strategies, see our guide on best book publicity strategies for self-published authors.

What Should You Bring to a Book Signing?

Arrive early enough to set up without rushing and to handle any last-minute issues before the first attendee walks in. Here is what to bring:

Table Setup

  • A tablecloth if the venue does not provide one
  • A small sign or display with your book title and author name, visible from a distance
  • A sign explaining payment options if you are handling sales yourself
  • A phone or card reader if you plan to accept card payments
  • Cash and change if cash sales are an option

Display and Signing Items

  • Enough copies of your book to cover expected attendance, with a few extras
  • Several high-quality pens that write smoothly on book pages
  • Business cards or bookmarks with your contact information and website
  • A newsletter sign-up sheet or tablet so interested readers can stay connected
  • Any additional promotional materials you have prepared

Your Attitude

This sounds obvious, but it matters more than anything else on the list. Readers who come to a signing are making an effort to be there. Greet them warmly, make eye contact, ask about what drew them to your book, and treat every conversation as the connection it actually is. If you are naturally introverted, that is fine. You do not need to perform extroversion. You just need to be present and genuine.

Practicing your author signature ahead of time is worth doing if you have not already. Writing your name in books dozens of times in a single afternoon is different from signing a check, and an awkward or messy signature on a personalized copy can feel like a letdown for the reader who has been looking forward to it.

What Should You Do After a Book Signing?

The event is not over when you pack up the table. A few follow-up steps help you build on what you just created:

  • Email or message anyone who signed up for your newsletter within a day or two, while the event is still fresh
  • Post photos from the event on social media and thank the venue publicly
  • Send a thank-you note to the venue, which makes it easier to be welcomed back
  • Note what worked and what you would do differently, especially if this is your first event

For more on building your presence as an author after your book is out, see our guide on how to get book reviews and exposure after publishing and our overview of optimizing book sales in day-to-day life.

FAQ: Book Signing Events for Authors

How far in advance should I contact a venue?

Six to eight weeks is a reasonable minimum for most venues. Busy periods like the holiday season or local literary events may require more lead time. The earlier you reach out, the more flexibility you have in choosing your date.

What if the venue does not carry my book?

This is common, particularly with self-published titles. You have two options: arrange for the venue to order copies through a distributor like Ingram in advance, or bring your own copies and handle sales yourself. Confirm the approach with the venue before the event so both sides know what to expect.

How many copies should I bring?

A good rule of thumb is to estimate your expected attendance and add 20 to 30 percent on top of that. Running out of books at a signing is a missed opportunity. Running out of attendees with books left over is just part of the process. Order through your publisher’s author discount program to keep costs reasonable.

Do I need to give a reading or speech?

Not necessarily. Some book signings are purely meet-and-greet style, while others include a short reading or Q&A before the signing begins. Check with the venue about their expectations and the format they prefer. If a reading is on the table, prepare a passage of two to five minutes that gives a strong sense of the book’s tone without giving too much away.

How do I handle it if very few people show up?

It happens, especially for a first event. Treat whoever does show up with the same energy you would bring to a packed room. A handful of readers who have a genuinely good experience will tell people about it. Use the quieter moments to talk with venue staff, who are readers too. And use what you learned to promote your next event more effectively.

 Can I do a book signing if my book is only available as an eBook?

A traditional book signing requires physical copies to sign, so a print edition is generally needed. If your book is only available digitally, consider hosting a virtual author event instead, where readers can join via video conference for a reading and Q&A. That format has grown significantly and can reach a wider audience than a single in-person event.

 Making the Most of Your Book Signing

A well-planned book signing is one of the few moments in an author’s career where the distance between you and your reader disappears entirely. The planning is worth the effort. The follow-through is worth the time. And for most authors, the first one is the hardest, because the second one benefits from everything you learned.

At Page Publishing, we support authors at every stage after publication, from distribution and marketing tools to guidance on building an author presence in your community. Download our Free Writer’s Guide to learn more about what publishing with us looks like from start to finish.